The 3 Biggest Mistakes Business
Executives and Entrepreneurs Make

You know without a doubt that your business has potential. But you're not seeing the results you know you're capable of. Economic disruption has left your sales dwindling and if you don't take right action, it can go south very quickly. You see it happening all around you. But you also see other companies thriving. So what are they doing that you're not? Consider these top three mistakes most business owners, executives and entrepreneurs make:

  • 1.Focusing on getting bigger instead of better.

    Working so closely in your business can hinder your ability to see how your brand is experienced by employees as well as customers.

  • 2.Hiring the wrong people.

    The wrong approach to hiring and development will create a lack of enthusiasm for what you're building among your team. They'll only be in it for the paycheck.

  • 3.Not distinguishing your business from the competition.

    If you're not focusing on what will distinguish you from the competition, your growth will stagnate.

Focus on the 20% for 100% Better Results

When you begin to focus on the 20% that makes you unique instead of the 80% you have in common with your competitors, you'll begin to see transformative change throughout your business. 

There are key proven principles that you can apply to your business, and without spending a dime on marketing, you can begin to see dramatic results: 

  • Create a craving among customers for your offerings that demands business growth 
  • Attract dream employees who become raving fans of your business 
  • Write an unforgettable story through your business by making a remarkable impact on the world 


Sounds too good to be true, doesn't it? 

We live in an age where business strategies and best practices are a dime a dozen. Everyone and their brother has a new formula for business growth. The amount of information available on how to improve your organization is more available and over-hyped than ever before. 

When we think of big brands like Apple, Nike, and Chick-fil-A, it's hard to envision our own company's names being mentioned in the same sentence. It leaves us feeling defeated, like we'll never make the kind of impact on the world these brands have been able to make. 

I have some great news for you: Transforming your own company into a remarkable brand that makes a difference in the lives of others isn't as unrealistic an idea as you think it is. I know, because I've done it.