It’s normal to feel angry and frustrated that your business isn’t growing at the rate you know it could. You may even feel ashamed, like you’re letting down other members of your organization because your brand isn’t being experienced by the world in a way they know it could be.
You wish others were as loyal to your company as you are and felt proud to work for it. But they don’t. So you experience a cycle of emotion that leaves you feeling insecure that you don’t have anything unique to offer your customers.
You do. You just have to discover it.
That’s the work you’ll do in Spark.
You Can Ignite Your Own Brand Revolution.
Regardless of the business you’re in, you can serve people and make a remarkable difference in the world. I’ve seen it happen again and again by using the principles I’ve learned over 37 years and detail out in this course and playbook.
As a result of going through this digital course, you will help your company begin to shift it's story. The conversations among your team will change. The perspectives on how you all view the mission you’re on together will start to merge. Employees will finally feel like they belong to something that’s bigger than them–a brand that’s making a difference–not just a company making revenue. You’ll begin building the culture of belonging and loyalty that you’ve always dreamed about. Customers will start having remarkable experiences with your brand at every touch point, and demand that the business grow. They’ll crave it. You’ll be surrounded by raving fans and brand champions who invite others to experience and belong with them.