Module 2: Brand
Session 6
Brand Strategy 101
A brand is about the degree of emotional connection.
Session 7
A Marketer's Biggest Dilemma
Extracting value from the customer VS creating value for the customer.
Session 8
Creating Raving Fans, Part 1
How we define raving fans and why they're important.
Session 9
Creating Raving Fans, Part 2
How to create raving fans.
Session 10
Culture Meets Brand
Learn innovative marketing strategies through the behind-the-scenes story of the cow campaign.