Module 2: Brand

Session 6

Brand Strategy 101
A brand is about the degree of emotional connection.

Session 7

 A Marketer's Biggest Dilemma 
Extracting value from the customer VS creating value for the customer.

Session 8

Creating Raving Fans, Part 1
How we define raving fans and why they're important.

Session 9

Creating Raving Fans, Part 2
How to create raving fans.

Session 10

Culture Meets Brand
Learn innovative marketing strategies through the behind-the-scenes story of the cow campaign.