
Session 6
Brand Strategy 101
A brand is about the degree of emotional connection.

Session 7
A Marketer's Biggest Dilemma
Extracting value from the customer VS creating value for the customer.

Session 8
Creating Raving Fans, Part 1
How we define raving fans and why they're important.

Session 9
Creating Raving Fans, Part 2
How to create raving fans.

Session 10
Culture Meets Brand
Learn innovative marketing strategies through the behind-the-scenes story of the cow campaign.