Hi, I’m David Salyers

I was one of the original two marketing executives at Chick-fil-A. I’m sure you’ve heard the name, or maybe even tried the food. While there, we championed a marketing department that rose to international prominence and prestige, all while helping to build Chick-fil-A’s remarkable internal culture. I spent 37 years in leadership at Chick-fil-A and helped oversee the iconic “cow campaign.”

From Sandwich Company to Iconic Brand

Along the way, I’ve learned a lot about what it took to transform Chick-fil-A from a sandwich company to one of the world’s most iconic brands. And on a personal level, I went from a recent college grad looking to get rich and retire quickly, to finding a job that I didn’t ever want to retire from. I know how it feels to wonder if your brand is just blending in with all the others. I know what it's like to get burnt out on trendy business strategies that just don’t permeate through your company. Trust me. I’ve been there. But I also know what it takes to overcome those branding, leadership, and culture mountains that feel unscalable. We did it for over 30 years at Chick-fil-A and now I want to show you how to do it for your brand.

That's why I created Spark

Spark is the only online course designed to show you how to make your brand stand out from the competition, and keep your employees engaged by strengthening your company’s culture. Learn to identify your brand’s competitive advantage, re-inspire your employees, and start to transform your business from the inside out. Start seeing the results you have only dreamed of!