Ignite Your Brand
Revolution Today

Spark a revolutionary change in the story your organization is telling. Through 10 digital sessions of Spark and the Spark Playbook, you’ll get access to everything you need to start seeing the results you deserve. You’ll discover:

  • The “secret sauce” of how Chick-fil-A outperforms its nearest competitor by nearly 50% annually

  • How Chick-fil-A has become one of America’s most admired brands

  • How to train and develop your dream team (and the best way to give annual reviews) 

  • A powerful mindset shift that can directly affect your bottom line (without spending a dime)

  • 10 memorable strategies that connect deeply with employees and customers who will demand growth of your business

Ignite Your Brand Revolution Today

Spark a revolutionary change in the story your organization is telling. Through 10 digital sessions of Spark and the Spark Playbook, you’ll get access to everything you need to start seeing the results you deserve. You’ll discover:

  • The “secret sauce” of how Chick-fil-A outperforms its nearest competitor by nearly 50% annually

  • How Chick-fil-A has become one of America’s most admired brands

  • How to train and develop your dream team (and the best way to give annual reviews) 

  • A powerful mindset shift that can directly affect your bottom line (without spending a dime)

  • 10 memorable strategies that connect deeply with employees and customers who will demand growth of your business

Testimonials

Ginger Hardage

Former SVP of Culture and Communications, Southwest Airlines

"This course is an inside look at culture from one of the greatest organizational cultures in the world, Chick-fil-A. David has a wonderful & warm teaching style and shares foundational culture concepts that can be implemented immediately into anyone’s organization. What an incredible amount of value and access to one of the best culture experts of our time."




Dr. John C. Maxwell

New York Times bestselling author

"Every organization has a culture. It will either be by design or by default. David will help leaders intentionally craft a compelling culture, where team members are inspired to bring their best to the table every single day."




Dave Ridley

Former SVP Southwest Airlines

"David provides compelling insight as to how personal character development and a healthy corporate culture are inextricably linked."

The 3 Biggest Mistakes Business
Executives and Entrepreneurs Make

You know without a doubt that your business has potential. But you're not seeing the results you know you're capable of. Economic disruption has left your sales dwindling and if you don't take right action, it can go south very quickly. You see it happening all around you. But you also see other companies thriving. So what are they doing that you're not? Consider these top three mistakes most business owners, executives and entrepreneurs make:

1.Focusing on getting bigger instead of better.

Working so closely in your business can hinder your ability to see how your brand is experienced by employees as well as customers.

2.Hiring the wrong people.

The wrong approach to hiring and development will create a lack of enthusiasm for what you're building among your team. They'll only be in it for the paycheck.

3.Not distinguishing your business from the competition.

If you're not focusing on what will distinguish you from the competition, your growth will stagnate.

What if you could take a deep dive into understanding the unique 20% of what most successful businesses, like Chick-fil-A, do differently, which gives them 100% better results? In other words, what if we could truly understand what makes certain businesses "revolutionary" and apply those principles to our own organizations? 

What you need is an outside expert to look in on your business and tell you exactly what you need to change and where you need to focus your efforts.


Focus on the 20%

for 100% Better Results

When you begin to focus on the 20% that makes you unique instead of the 80% you have in common with your competitors, you'll begin to see transformative change throughout your business. 

There are key proven principles that you can apply to your business, and without spending a dime on marketing, you can begin to see dramatic results: 

  • Create a craving among customers for your offerings that demands business growth 
  • Attract dream employees who become raving fans of your business 
  • Write an unforgettable story through your business by making a remarkable impact on the world 


Sounds too good to be true, doesn't it? 

We live in an age where business strategies and best practices are a dime a dozen. Everyone and their brother has a new formula for business growth. The amount of information available on how to improve your organization is more available and over-hyped than ever before. 

When we think of big brands like Apple, Nike, and Chick-fil-A, it's hard to envision our own company's names being mentioned in the same sentence. It leaves us feeling defeated, like we'll never make the kind of impact on the world these brands have been able to make. 

I have some great news for you: Transforming your own company into a remarkable brand that makes a difference in the lives of others isn't as unrealistic an idea as you think it is. I know, because I've done it. 


Hi, I’m David Salyers

I was one of the original two marketing executives at Chick-fil-A. I’m sure you’ve heard the name, or maybe even tried the food. While there, we championed a marketing department that rose to international prominence and prestige, all while helping to build Chick-fil-A’s remarkable internal culture. I spent 37 years in leadership at Chick-fil-A and helped oversee the iconic “cow campaign.”

From Sandwich
Company to Iconic Brand

Along the way, I’ve learned a lot about what it took to transform Chick-fil-A from a sandwich company, to one of the world’s most iconic brands. And on a personal level, I went from a recent college grad looking to get rich and retire quickly, to finding a job that I didn’t ever want to retire from.


I know how it feels to wonder if your brand is just blending in with all the others. I know what it's like to get burnt out on trendy business strategies that just don’t permeate through your company. Trust me. I’ve been there. But I also know what it takes to overcome those branding, leadership, and culture mountains that feel unscalable. We did it for over 30 years at Chick-fil-A and now I want to show you how to do it for your brand as well.

That's why I created Spark

Spark is an online course designed to help you develop your company's own "secret sauce," identify your brand's competitive advantage, and start to transform your culture from the inside out.

Your Results Won’t Change
Until Your Perspective Does

It’s normal to feel angry and frustrated that your business isn’t growing at the rate you know it could. You may even feel ashamed, like you’re letting down other members of your organization because your brand isn’t being experienced by the world in a way they know it could be. 

You wish others were as loyal to your company as you are and felt proud to work for it. But they don’t. So you experience a cycle of emotion that leaves you feeling insecure that you don’t have anything unique to offer your customers.

You do. You just have to discover it.

That’s the work you’ll do in Spark. 

You Can Ignite Your Own Brand Revolution.

Regardless of the business you’re in, you can serve people and make a remarkable difference in the world. I’ve seen it happen again and again by using the principles I’ve learned over 37 years and detail out in this course and playbook.

As a result of going through this digital course, you will help your company begin to shift it's story. The conversations among your team will change. The perspectives on how you all view the mission you’re on together will start to merge. Employees will finally feel like they belong to something that’s bigger than them–a brand that’s making a difference–not just a company making revenue. You’ll begin building the culture of belonging and loyalty that you’ve always dreamed about. Customers will start having remarkable experiences with your brand at every touch point, and demand that the business grow. They’ll crave it. You’ll be surrounded by raving fans and brand champions who invite others to experience and belong with them. 


What You’ll Get

When you ignite your own brand revolution by going through the Spark course, you can expect to gain:

Increased confidence in what you’re building as a leader and as an organization

Newly attracted talent and team members who discover jobs from which they never want to retire

Clarity surrounding your brand’s mission and purpose

The success and competitive edge that comes with having a remarkable brand

Certainty and peace through uncertain economic seasons

Ignite Your Brand Revolution

From the pioneer of one of America’s most beloved brands, Chick-fil-A, comes Spark.

Get started today and begin to create cultural transformation in your organization. Your investment in this digital course comes with everything you need, including lifetime access to all 10 Spark Sessions.

Module 1: Culture

Session 1

The Power of Perspective
Increased confidence in what you’re building as a leader and as an organization.

Session 2

Finding the Upside in the Current Downside
Newly attracted talent and team members who discover jobs from which they never want to retire.

Session 3

Building a Remarkable Culture
Clarity surrounding your brand’s mission and purpose.

Session 4

Developing a Dream Team
The success and competitive edge that comes with having a remarkable brand.

Session 5

Becoming Invaluable
Certainty and peace through uncertain economic seasons.

Module 2: Brand

Session 6

Brand Strategy 101
A brand is about the degree of emotional connection.

Session 7

 A Marketer's Biggest Dilemma 
Extracting value from the customer VS creating value for the customer.

Session 8

Creating Raving Fans, Part 1
How we define raving fans and why they're important.

Session 9

Creating Raving Fans, Part 2
How to create raving fans.

Session 10

Culture Meets Brand
Learn innovative marketing strategies through the behind-the-scenes story of the cow campaign.

The Spark Course Isn't All You Get!

When you sign up for Spark, you'll receive a welcome kit in the mail. Filled with hand-picked and helpful gifts and tools, this resource kit will immediately assist you in immersing yourself in the Spark framework. Join the Spark Community now, and we'll send your specially curated kit to help you get started ASAP.

That’s Not All...

When you register for Spark you also get these Bonuses, valued at $297, completely free!

Spark Digital Course Playbook (including course diagrams and interactive exercises)


3 Steps to Remarkable Service (eBook)

Two Bonus Q&A Video Sessions (over 2 hours of follow-up Q&A)

Ready to Get Started?

When you click the “Get Started” button, you’ll be taken to the pricing table section of this page where you will select the plan that’s right for you. From there, you’ll enter your credit card information on the order form to complete your purchase. I’ll be waiting on the other side with a special message to help you get started. See you there! You deserve the confidence and clarity that comes from embodying a vision your organization all shares. Spark is the catalyst you need to make it happen.

The Spark Guarantee

I believe so strongly that this content has the power to transform your business that I’m offering a 100% no questions asked, money-back guarantee. If you watch all the content and use the Playbook within 30 days and don’t gain any value from the time-tested proven principles presented within, contact us for a full refund.

Frequently Asked Questions

  • What is Spark?

    A brand new online course from the career marketing expert at Chick-fil-A. Spark is designed to empower business owners and organizational leaders to create transformational change in the company’s culture. Over the course of 10 online sessions and a complimentary Spark Playbook, you’ll discover the 10 proven principles that will help you discover your organization’s “secret sauce” and drive exponential growth.

  • Who is this online course for?

    Spark is for any business owner, entrepreneur, ambitious executive or culture leader looking to create positive change in their company’s culture. Business owners and service providers of small to medium-sized companies will find the practical advice impactful and transformational, but companies and organizations of all sizes can benefit from the timeless truths therein.

  • What does it include?

    Your investment in Spark includes lifetime access to all 10 Spark Sessions as well as the accompanying Spark Playbook. Additionally, you will receive the 3 Steps to Remarkable Service eBook and two bonus Q&A video sessions.

  • Is the VIP course right for me?

    The VIP Course is for anyone looking for a personal touch to their learning experience. Following your completion of the course videos, you will participate in a one-on-one hour phone call with David himself to discuss what you learned and ask questions related to your specific situation. David rarely takes any consulting clients, so this is truly a unique opportunity! Additionally, you will be invited to two topical "Chalk Talk" live webinars with David to deep dive some of VIPs' most asked about topics.

  • Who is David Salyers?

    David Salyers was one of the original two marketing executives at Chick-fil-A. He’s a sought-after speaker and writer and has helped dozens of startups find their “secret sauce.” He now offers his proven principles of business growth in his first-ever online course, Spark.

  • Why should I buy this now?

    We’re in a unique window of history that is affording business owners an opportunity to pivot during a time of crisis. How you respond now will affect whether your business survives the next crisis. Spark contains the time-tested wisdom to navigate economic changes and create a business culture that thrives year after year.

  • What if I purchase the course, then discover it’s not right for me?

    We offer a Spark Guarantee that removes any risk for you to purchase this course. If you buy and go through the course and find it wasn’t beneficial to you, contact us for a full refund. There is simply so much value you’ll get from it, the only way to fail is to not act. The power is in your hands.

    You can go from:
    Giving paychecks to developing dreams
    A bigger focus to better focus
    An average organization to a remarkable brand

    It starts from the inside out. Begin your brand revolution today.

Get Started