Ignite Your Brand & Employees Today With Spark

Spark a rewrite in the story your business is telling. Through 10 digital sessions of Spark and the Spark Playbook, you’ll get access to everything you need to start seeing the results you deserve. You’ll discover:

  • The tools to help you outperform your competition, even after a crisis

  • How to reshape the story your brand is telling so it’s one you, your customers, and employees can be proud to tell

  • How to re-engage your employees and build a culture to counteract “covid-fatigue”

  • A powerful mindset shift that can directly affect your bottom line (without spending a dime)

  • 10 memorable strategies that connect deeply with employees and customers who will demand growth of your business

Hi, I’m David Salyers

I was one of the original two marketing executives at Chick-fil-A. I’m sure you’ve heard the name, or maybe even tried the food. While there, we championed a marketing department that rose to international prominence and prestige, all while helping to build Chick-fil-A’s remarkable internal culture. I spent 37 years in leadership at Chick-fil-A and helped oversee the iconic “cow campaign.”

From Sandwich Company to Iconic Brand

Along the way, I’ve learned a lot about what it took to transform Chick-fil-A from a sandwich company, to one of the world’s most iconic brands. And on a personal level, I went from a recent college grad looking to get rich and retire quickly, to finding a job that I didn’t ever want to retire from. I know how it feels to wonder if your brand is just blending in with all the others. I know what it's like to get burnt out on trendy business strategies that just don’t permeate through your company. Trust me. I’ve been there. But I also know what it takes to overcome those branding, leadership, and culture mountains that feel unscalable. We did it for over 30 years at Chick-fil-A and now I want to show you how to do it for your brand as well.

That's why I created Spark

Spark is the only online course designed to show you how to make your brand stand out from the competition, and keep your employees engaged by strengthening your company’s culture. Learn to identify your brand’s competitive advantage, re-inspire your employees, and start to transform your business from the inside out. Start seeing the results you have only dreamed of!

What You’ll Get

When you ignite your own brand revolution by going through the Spark course, you can expect to gain:

  • Increased confidence in what you’re building as a leader and as an organization

  • Newly attracted talent and team members who discover jobs from which they never want to retire

  • Clarity surrounding your brand’s mission and purpose

  • The success and competitive edge that comes with having a remarkable brandpeace

  • Certainty and peace through uncertain economic seasons

Ignite Your Corporate Identity

From the pioneer of one of America’s most beloved brands, Chick-fil-A, comes Spark.

Get started today and begin to create cultural transformation in your organization. Your investment in this digital course comes with everything you need, including lifetime access to all 10 Spark Sessions.


Zach Young

President, KAST Construction

"The course is great, and the concepts are better than any MBA program for a private business owner / entrepreneur."

Kent Harrison

Private School Headmaster

"The thing I like most about David's teachings, he isn't suggesting that we invest a great deal of capital. It's more about how we can change our thinking to make the impact we are in business to make. The larger impact we make, the more our business will grow!"

The Spark Guarantee

I believe so strongly that this content has the power to transform your business that I’m offering a 100% no questions asked, money-back guarantee. If you watch all the content and use the Playbook within 30 days and don’t gain any value from the time-tested proven principles presented within, contact us for a full refund.